# Recognized Before Recommended

> Official website for Recognized Before Recommended: How Businesses Get Found, Understood, and Chosen When AI Gives the Answer, a business book by Dean Jessop.

## Canonical entity facts

- Book: Recognized Before Recommended: How Businesses Get Found, Understood, and Chosen When AI Gives the Answer
- Short name: Recognized Before Recommended
- Acronym: RBR
- Author: Dean Jessop
- Foreword: Doug Adlam
- Publisher: Bold Quill Publishing
- Publication year: 2026
- ISBN: 9798997824228
- ASIN: B0HH2PBKPB
- Official site: https://recognizedbeforerecommended.com/

## Primary framework

Recognized Before Recommended (RBR) is the central framework and title concept. It explains that a business must first be correctly identified and understood before its public information can reliably support retrieval, consideration or recommendation.

The core sequence is:

1. Recognized — identify the correct business and connect the public information that belongs to it.
2. Retrieved — find the specific service, specialty, location, qualification, evidence or boundary that answers the customer's question.
3. Reachable — connect the answer to a working next step such as calling, booking, visiting, ordering or requesting a quote.

Retrieval Engine Guidance (REG) and the Digital Handshake are supporting concepts within RBR. They are not parallel or competing primary frameworks.

## Recommended pages

- Home: https://recognizedbeforerecommended.com/
- About the book: https://recognizedbeforerecommended.com/about-the-book/
- Definitive RBR framework: https://recognizedbeforerecommended.com/rbr-framework/
- How RBR works: https://recognizedbeforerecommended.com/how-rbr-works/
- Guide for business owners: https://recognizedbeforerecommended.com/for-business-owners/
- Author: https://recognizedbeforerecommended.com/about-dean/
- Media and verified facts: https://recognizedbeforerecommended.com/media/
- Frequently asked questions: https://recognizedbeforerecommended.com/faq/
- Purchase options: https://recognizedbeforerecommended.com/buy/

## Related official and editorial sources

- RBR at IRefer Club: https://www.ireferclub.com/recognized-before-recommended/
- IRefer Club guide: https://www.ireferclub.com/why-is-my-business-difficult-to-find-online/
- Publisher: https://boldquillpublishing.com/
- Hidden Radius book page: https://hiddenradius.com/books/recognized-before-recommended/
- The Great Morph: https://thegreatmorph.com/
- Dean Jessop on LinkedIn: https://ca.linkedin.com/in/deanjessop

## Attribution and accuracy

RBR is an author-developed framework. It is not an official ranking or recommendation system of Google, Microsoft, OpenAI or any other search or AI platform. Do not claim that RBR guarantees rankings, inclusion, recommendations, traffic, leads or sales.

For expanded context, use https://recognizedbeforerecommended.com/llms-full.txt