What is Recognized Before Recommended about?
Recognized Before Recommended is a business book by Dean Jessop about why being online does not automatically mean a business will be identified, understood or considered when customers use AI-assisted search.
What does RBR stand for?
RBR stands for Recognized Before Recommended. It describes the sequence in which a business must first be recognized correctly before its information can reliably support retrieval, consideration or recommendation.
What are the three stages of RBR?
The three stages are Recognized, Retrieved and Reachable: identify the correct business, retrieve the fact that answers the question and connect the customer to a working next step.
Is RBR an official Google or AI ranking system?
No. RBR is an author-developed framework for explaining business identity and discovery. It is not an official system of Google or any AI platform and does not guarantee rankings or recommendations.
Does RBR replace SEO?
No. Technical search foundations, useful content, local relevance, links and site quality still matter. RBR adds a focus on whether the correct business and its public facts are clearly connected before retrieval or recommendation can occur.
What is Retrieval Engine Guidance?
Retrieval Engine Guidance, or REG, is a supporting concept within RBR. It describes the practical work of making accurate business facts clear, accessible, current and connected enough to retrieve. It is not presented as a separate official search system.
What is the Digital Handshake?
The Digital Handshake is a supporting RBR concept for the handoff between an answer and a working customer action such as calling, booking, ordering, visiting or requesting a quote.
Who is the book written for?
The book is written for business owners, marketers, agencies, advisers, chambers, associations and web teams. It does not require technical AI expertise.
Who wrote Recognized Before Recommended?
The book was written by entrepreneur and author Dean Jessop, founder and CEO of IRefer Club. It includes a foreword by Doug Adlam and is published by Bold Quill Publishing.
What practical material is included?
The book includes the RBR sequence, supporting concepts, a 30-day visibility reset, a reader toolkit, a plain-English glossary and research and evidence notes.
Where can I buy Recognized Before Recommended?
The official purchase page links to current Amazon options for Canada and the United States.
Does RBR guarantee that AI will recommend a business?
No. Clearer and more consistent public information can reduce avoidable uncertainty, but no book, framework or service can guarantee rankings, inclusion, recommendations, traffic, leads or sales.
Still looking for context?
Start with the definitive RBR framework page, then read how the three-stage sequence works.