Book information
- Full title
- Recognized Before Recommended: How Businesses Get Found, Understood, and Chosen When AI Gives the Answer
- Author
- Dean Jessop
- Foreword
- Doug Adlam
- Publisher
- Bold Quill Publishing
- ISBN
- 9798997824228
- ASIN
- B0HH2PBKPB
- Publication year
- 2026
- Primary framework
- Recognized Before Recommended (RBR)
Short book description
Recognized Before Recommended is a practical business book by Dean Jessop examining why an online presence does not automatically mean a business will be identified, understood or considered when customers use AI-assisted search. The book introduces RBR as a plain-English framework built around recognition, retrieval and reachability.
Short author biography
Dean Jessop is an entrepreneur, business builder, founder and CEO of IRefer Club, and author of Recognized Before Recommended, The Great Morph and Bitcoin Building Blocks. His work focuses on business discovery, customer behaviour and explaining emerging change in language ordinary owners can use.
Approved quotation
“The difference is between somebody looking for you and somebody looking for what you do.” — Dean Jessop
Interview and discussion themes
- Why being online does not necessarily mean a business is understood.
- The difference between a name search and a customer-need search.
- How direct answers change the customer journey.
- Why business identity comes before retrieval and recommendation.
- What small businesses can do without becoming AI experts.
- Recognition, retrieval and the Digital Handshake.
Approved media assets
Publishing and media inquiries
Recognized Before Recommended is published by Bold Quill Publishing. Interview requests, review-copy requests and media inquiries should be submitted through the publisher's contact page.
For Dean Jessop's current professional profile, visit LinkedIn.