Why he wrote Recognized Before Recommended
The book grew from a repeated business problem. A company could be established, legitimate and visible when searched by name, yet remain difficult to discover when a customer began with a service, location or specific need.
Jessop developed the RBR framework to describe the sequence beneath that problem: first the correct business must be recognized, then the relevant fact must be retrievable, and then the answer must lead to a working customer action.
Books and ideas
Recognized Before Recommended
A practical guide to how businesses get found, understood and chosen when AI gives the answer.
The Great Morph
An earlier book examining the shift changing business and customer behaviour.
Bitcoin Building Blocks
An accessible introduction designed to help readers understand an unfamiliar and rapidly changing subject.
IRefer Club
A current business project focused on clearer public business information for search, maps and AI-assisted discovery.
Professional profiles and independent references
For current professional information, visit Dean Jessop on LinkedIn. Hidden Radius also maintains an editorial expert profile connecting his published work to its research library.
Interview and media inquiries
Journalists, podcast hosts, event organizers and reviewers can find verified book facts, short biographies and approved images on the Media & Press page. Publishing and media inquiries can be submitted through Bold Quill Publishing.